Institute of Business Administration Karachi (IBA)

Courses: • Digital Marketing, • Analytical Approach to Marketing Decisions, • Introduction to Marketing Analytics

• Data Manipulation and Visualization • Method in Business Research • Essential Software • Method in Business Research • Marketing Issues in Pakistan • Data Analytics for Economist • GIS and Mapping for planning, Design, and Development.

Business & Growth Specialist

CareCloud

• Implemented a Project Management Dashboard using Trickle AI and the Google Sheets API, enabling stakeholders to monitor 20+ AI projects in real time.

• Analyzed claim rejection data using Python, reducing first-time rejections from 8% to below 3%.

• Designing a Streamlit analytics dashboard to identify high-risk CPT–modifier combinations, aiming to reduce recurring denials from 6% to 2%.

• Deployed a Power BI dashboard to automate manual entry tracking across 5+ functions.

Product Analyst

Meri Sehat

• Developed and maintained a daily tracking system for 20+ KPIs using Excel and Google Sheets, improving data accuracy by 30% and reducing reporting time from 4 hours to 1.

• Streamlined data collection with templates and automated formulas, tracking 100,000+ patient interactions monthly at 99.9% accuracy, generating insights for product improvements.

• Authored 100+ PRDs for patient-centric app features such as appointment scheduling and prescription management, reducing development revision cycles and improving efficiency.

• Tested and flagged 300+ bugs during UAT of an offline EMR app, collaborating with developers to achieve a 100% resolution rate.

• Engineered a fuzzy match algorithm to identify similar medicines from a 20,000-row dataset by matching entries against a 25,000-row dataset

Associate Product Marketing Executive

Softech Worldwide

• Evaluated 200+ customer data using SQL and Excel from HubSpot to define the Ideal Customer Profile and identify high-traffic channels.

• Assessed the conversion funnel from form submission to closed deals, tracking churn and conversion at each stage.

Project Trainee

TCS Pakistan

• Scrutinized the top 10 national and international competitors of TCS, evaluated portfolios, and ideated 2 new products/services – on-demand warehousing and reverse logistics – to expand TCS's portfolio.

• Analyzed existing TCS customer data to understand needs, preferences, and potential demand for reverse logistics and on-demand warehousing.

• Leveraged dashboarding and modeling tools to estimate the potential of existing customers to adopt 2 new products.

Content and Copywriter for guest posts and Landing pages

Upwork

• Produced over 120 guest posts for e-commerce platforms, acquiring 10+ high-quality backlinks to enhance SEO ranking.

• Crafted 25+ landing page content pieces with optimal keyword targeting, boosting search visibility and click-through rates.

Data Analytics

Fiverr

• Designed Looker Studio dashboard, showcasing trainers with >80% throughput for optimized client insights.

• Crafted Power BI dashboard applied drill-through feature and used DAX for custom measures revealing trainers with attrition rate >90%.

Research Assistant

IBA Karachi

• Formulated a survey on the "Effects of wellness programs on employees' attitudes" and attained an 83% survey response rate, gathering over 250 responses from 300 professional employees.

• Transformed data for analytics by applying one-hot encoding to 10 categorical variables and used SPSS to analyze the data.

Marketing Intern

Pakistan State Oil (PSO)

• Collaborated with other 5 team members to identify market touchpoints and competitor activities in lubricant categories (PCMO, DEO, and MCO) by visiting over 42 shops in the High Street Market, yielding insights for future marketing strategies.

• Conducted in-depth interviews with 42 retailers and 60 customers to gather data for strategic price adjustments and incentive schemes across the Lubricant categories (PCMO, MCO, and DEO).

• Employed Power BI to transform survey data from 42 shops into a visually impactful dashboard; facilitated data-driven decision-making.

Marketing Intern

Revolutionary Technologies

• Created compelling content for social media ads for over 40 products to convert visitors into customers.

• Integrated WhatsApp channel with Python to send recurring messages to high-potential customers bi-weekly, driving time and cost savings.

Data Analyst

Upwork

• Identified high bounce rates (83.62% for new visitors, 22.79% for returning visitors) through data analysis, providing actionable insights for website optimization.

• Examined average session duration (17 seconds for new visitors, 38 seconds for returning visitors) to assess user engagement rates, enhancing website content and user experience.